FROM AWARENESS TO INTERVENTION
The Man Ride 2019 is raising the stakes and shifting focus. In our three previous years of the Man Ride by Black Sheep, we focused on starting a conversation. In 2019, we want to create tangible change. We want you to answer a question openly and honestly. It starts with I AM. The rest is up to you.
I AM FLAG
The fluorescent yellow flag is for you to define every day. The I AM flag is a calling for everyone to answer the question of 'How are you?'. A calling to tell it as it is, and to potentially help us all to rise above the distortion and to see the truth.
The distortion graphic and the blue base are symbols of where we can get to with mental illness. Our realities are distorted by influences beyond our recognition. It’s not until we become removed from those pressures, often required by simply acknowledging how we are feeling, that we realise how off track our minds truly are.
The Man Ride 2019 kit is part of our LIMITED Release product range, now attached to the incredible call-to-action of the I AM movement.